Hello World! I’m Jeff Potter.

I’m curious, pragmatic, and creative.

I’m the CTO of Enveritas, a Y Combinator-backed non-profit that’s working to improve the livelihoods of coffee farmers around the world. I’m always interested in talking with software engineers interested in our mission; see

I’m curious about the science in food and cooking. You can buy my book Cooking for Geeks on Amazon and listen to me on Public Radio’s Science Friday.

One of my earliest projects was a site about personality, The Big Five Project. Over 20 million people have learned about themselves from my site. You can read research papers based on data from the project.

Before all this, I studied computer science and visual art at Brown University.